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May20
Google Health Beta Officially Launches

"We're not a healthcare company, nor do we aspire to be one. But, there are lotsGoogle_Health.png of companies out there that are vertical domain experts. All of these company's will be able to integrate their platforms, applications and services with Google Health."

-Missy Krasner, product marketing manager for Google Health

After much fanfare, Google Health was officially launched this week. Michael McBride of Red Orbit is very excited about Google’s latest initiative, saying: “Why does Google Health have the industry all a-twitter? Because, it's the Internet, and if ever there was an invention that appealed to the majority of people, this is it. Studies repeatedly show that the portion of the population using the Internet to research medical conditions and medications is growing rapidly and shows no indication of slowing down.”

Although Google has the size and strength to make Google Health a viable tool, it will still have to overcome the obstacles that have prevented personal health records from becoming widely popular including:

1.    Inertia:  Will people be interested in using a personal health record from Google if their managed care provider is offering them already?

2.    Trust: Who will protect your health information?

3.    Fear of Marketing: Although Google is not selling advertising, it reserves the right to do so in the future.  How will this stance influence those who are afraid Google will use their information to generate ad revenue?

I’ll be looking to see how Google and other companies overcome these problems and will report on my observations in the coming months.

In the meantime, explore Google Health by clicking here. It's a bit sparse right now, but Google plans to add new features and partners over the coming months.  

Brief Blogging Break: As an aside, I'll be taking a brief break from blogging until late next week.  Have a happy and healthy Memorial Day weekend! 

 

May15
The Fragmenting Social Networking Universe
The social network universe is fragmenting – and has been for a long time. Clearly, MySpace and Facebook will continue to receive lots of attention from the mainstream media, bloggers and ordinary Americans.  However, niche social networks (including lots in... Continue Reading
May14
Tapping Into The Wisdom Of Crowds To Improve Diabetes Devices
I’m a big fan of Internet-powered healthcare because it has the power to improve lives.  This is why I’m excited about a new contest being co-hosted at DiabetesMine.com and MedGadget.  With support from IDEO, a California-based design firm the initiative... Continue Reading
May 8
As Thieves Target Medical Records Consumer Education Should Start Now
An article published in yesterday’s USA Today should give proponents of personal health records and ehealth.  The story focused on how thieves are stealing medical records and using them to rack up fraudulent charges.  According to the article: “Doctors' offices,... Continue Reading
May 6
ACOR’s Gilles Frydman: E-mail Remains The Killer Online Health Application
Earlier today, I came across an interesting post on one of my must-read blogs, e-patients.net. John Grohol wrote an interesting review of a report I wrote about recently, The Wisdom of Patients: Health Care Meets Online Social Media.  Grohol calls... Continue Reading

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