Early last month, I announced that I had launched a new initiative called the Path of the Blue Eye project. It is designed to foster greater collaboration and knowledge sharing among people in the health marketing communications field. It was a risky move, but it appears to be paying off.
We are still in the early days of the project, but I’m very pleased that nearly 200 people from companies and organizations like Johnson & Johnson, AIDS.gov, Novartis, Shire, the Centers for Disease Control and Prevention, OrganizedWisdom and Digitas have joined the movement via Facebook, Twitter and e-mail.
In addition, we launched a blog, titled Walking the Path, and invited people from across the health industry to contribute. Once again, I have been delighted by the response. In addition to myself, five well-regarded experts, including Jane Sarasohn-Kahn, David Harlow and Nedra Kline Weinreich, have agreed to develop content for the Weblog.
What does all of this activity suggest? Well, it means that the Path of the Blue Eye project is getting stronger each day. It’s real, serious and here to stay.
However, as I expected, it is taking a lot of work. In addition to fulfilling my client responsibilities, we are building a collaboration hub and forging partnerships with a range of organizations. Something’s got to give. Today I’m announcing that as of this post I will no longer be writing HealthCareVox.
As you can imagine this was a difficult decision. I started writing this blog in January 2006 when the health blogging world was a lot smaller than it is today. I have been (and remain) hugely appreciative of all those who have diligently read, commented on and shared my content over the years. You all played a big role in helping make HealthCareVox what it is today.
