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Feb28
Should All Healthcare Companies Engage Via Social Media? Perhaps Not
Readers of this blog know that I’m a big proponent of social media communications.  I’m excited about its possibilities and believe it has the potential to improve customer service and reputations.  I also think it can help individuals and companies shape conversations about issues important to them.  Despite this, I’m going to say a few things that some may view as controversial or contradictory.   

1. Social media communications is not for every company.

2. Refusing to engage in an online dialogue is no death sentence.
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Feb25
Does Social Media Matter In Healthcare? According To The Research, YES
Here in our online bubble it can sometimes appear as if we are drinking the collective social media Kool-Aid.  Evangelists think blogs, wikis and other forms of user-generated media are important, but many do not.  Sometimes convincing the skeptics takes... Continue Reading
Feb22
The Biotech Industry, Genzyme & The Cure - Part V
This article is the final installment of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.A Conversation With Pulitzer Prize-Winning Reporter Geeta... Continue Reading
Feb15
The Biotech Industry, Genzyme & The Cure - Part IV
This article is part of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.Peeling Back The Onion On The Biotech Industry: Research,... Continue Reading
Feb13
The Biotech Industry, Genzyme & The Cure - Part III
This article is part of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.The Quest For Generic Biotech Drugs: Pricing, Profits &... Continue Reading
Feb 8
The Biotech Industry, Genzyme & The Cure - Part II
This article is part of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.The White Knights: Medical Biotech’s Sterling ReputationIn February 2005,... Continue Reading
Feb 6
The Biotech Industry, Genzyme & The Cure - Part I
This article is part of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.The Biotech Industry: Definitions & A Brief History  Ronald... Continue Reading
Feb 5
Pharma Blogosphere Survey; Social Marketing University
I'm doing my part to raise awarness of some worthy efforts by two of my blog/real world friends.  Pharma Blogosphere Survey John Mack has launched the first-ever survey of reader opinions of blogs focused on the pharmaceutical industry.  Mack was... Continue Reading
Feb 4
New Series: The Biotech Industry, Genzyme & The Cure
Last year, I wrote an article, “Why Genzyme Should Start A Blog,” focusing on the controversy surrounding the company’s pricing strategy for Cerezyme.  This medication is designed to treat Gaucher’s disease, a rare illness that results in organ swelling and... Continue Reading
Feb 1
Find Out What Bloggers Really Think
I just stumbled upon an interesting blog search engine that could be of some (albeit limited) use to communications pros and others.  Opinmind is a new service that tracks 5.5 million blogs.  Its most interesting feature is that it conducts... Continue Reading

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