1. Social media communications is not for every company.
2. Refusing to engage in an online dialogue is no death sentence.
Healthcare communications and marketing news and information |
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Feb28
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1. Social media communications is not for every company. 2. Refusing to engage in an online dialogue is no death sentence. |
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Feb25
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Here in our online bubble it can sometimes appear as if we are drinking the collective social media Kool-Aid. Evangelists think blogs, wikis and other forms of user-generated media are important, but many do not. Sometimes convincing the skeptics takes...
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Feb22
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This article is the final installment of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.A Conversation With Pulitzer Prize-Winning Reporter Geeta...
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Feb15
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This article is part of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.Peeling Back The Onion On The Biotech Industry: Research,...
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Feb13
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This article is part of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.The Quest For Generic Biotech Drugs: Pricing, Profits &...
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Feb 8
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This article is part of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.The White Knights: Medical Biotech’s Sterling ReputationIn February 2005,...
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Feb 6
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This article is part of a five-part series focusing on the biotech industry, Genzyme and Pulitzer Prize-winning reporter Geeta Anand’s book The Cure. Please click here to learn more about this series.The Biotech Industry: Definitions & A Brief History Ronald...
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Feb 5
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I'm doing my part to raise awarness of some worthy efforts by two of my blog/real world friends. Pharma Blogosphere Survey John Mack has launched the first-ever survey of reader opinions of blogs focused on the pharmaceutical industry. Mack was...
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Feb 4
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Last year, I wrote an article, “Why Genzyme Should Start A Blog,” focusing on the controversy surrounding the company’s pricing strategy for Cerezyme. This medication is designed to treat Gaucher’s disease, a rare illness that results in organ swelling and...
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Feb 1
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I just stumbled upon an interesting blog search engine that could be of some (albeit limited) use to communications pros and others. Opinmind is a new service that tracks 5.5 million blogs. Its most interesting feature is that it conducts...
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