« January 2007 | Main | March 2007 »

Feb28
Should All Healthcare Companies Engage Via Social Media? Perhaps Not
Readers of this blog know that I’m a big proponent of social media communications.  I’m excited about its possibilities and believe it has the potential to improve customer service and reputations.  I also think it can help individuals and companies shape conversations about issues important to them.  Despite this, I’m going to say a few things that some may view as controversial or contradictory.   

1. Social media communications is not for every company.

2. Refusing to engage in an online dialogue is no death sentence.
Continue Reading
Feb25
Does Social Media Matter In Healthcare? According To The Research, YES
Feb22
The Biotech Industry, Genzyme & The Cure - Part V
Feb15
The Biotech Industry, Genzyme & The Cure - Part IV
Feb13
The Biotech Industry, Genzyme & The Cure - Part III
Feb 8
The Biotech Industry, Genzyme & The Cure - Part II
Feb 6
The Biotech Industry, Genzyme & The Cure - Part I
Feb 5
Pharma Blogosphere Survey; Social Marketing University
Feb 4
New Series: The Biotech Industry, Genzyme & The Cure
Feb 1
Find Out What Bloggers Really Think

« January 2007 | Main | March 2007 »

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