Search Network:

« July 2007 | Main | September 2007 »

Aug30
You Can Run, But You Can’t Hide

We are well aware of how the Internet has transformed patients’ informationwindow.jpeg seeking behavior and their relationship with their physicians.  In addition, user-generated content has become a primary source of health content for many online health searchers.  For example, as illustrated in this study by my firm Envision Solutions, Wikipedia is quite popular.  

Given this, it is not surprising that pharmaceutical companies, public relations firms and others are very interested about the information featured on Wikipedia.  Unfortunately, in some cases, they have made edits to Wikipedia that don’t pass the red face test.  According to the group Patients Not Patents:

“Newly available data show that employees of Abbott Laboratories have been altering entries to Wikipedia, the popular online encyclopedia, to eliminate information questioning the safety of its top-selling drugs.”

The group went on to say these edits “illustrate drug companies’ eagerness to suppress safety concerns.”  With this new information about Abbott and the recent revelations about AstraZeneca, unfortunately critics of the drug industry have ample evidence to support their claims.  

Many pharmaceutical executives are preaching about the benefits of operating more transparently and providing the public with accurate (and relatively unbiased) information.  However, others are still operating under assumption that “command and control” communications tactics are still effective.  Listen up: The world is changing and you can’t hide any more.  There are lots of people out there looking for evidence of drug company malfeasance and they are more than willing to expose it.  No company is perfect, but drug firms have to do a better job helping their employees understand the rules of the game and that inappropriate online behavior is unacceptable.

Overall, I think that editing Wikipedia to improve the accuracy of information posted on the site is okay – even though the editors of the site would prefer this to be done via its “discussion pages.”  However, changing information about a drug’s safety or efficacy profile – especially if the data are published in a peer-reviewed journal – may violate FDA regulations and should be of great concern to drug firm compliance officers.

We’re living in a world of radical transparency.  You can run, but you can’t hide.

 

Aug28
Using Video Games To Heal
As virtual worlds grow in number and controversy, a tried and true technology, video games, is also increasing in prominence. Today, the New York Times reported on an interesting use of a virtual simulator to help Iraq war veterans heal. ... Continue Reading
Aug27
Envision Solutions and Trusted.MD Network Launch Second Healthcare Blogger Survey
Today I am pleased to announce that my firm Envision Solutions, and Trusted.MD Network have launched the second edition of the "Taking the Pulse of the Healthcare Blogosphere” survey.  This annual poll gathers comprehensive opinion and demographic data from the... Continue Reading
Aug23
Stop Thief! MarkMonitor Says Big Pharma Not Doing Enough To Sock Drug Scammers
The e-mail spam hitting your inbox advertising Viagra, Cialis and other popular meds is not only testing your patience, it’s compromising the value of Big Pharma’s most prominent brands.  According to MarkMonitor’s Irfan Salim:“Caveat emptor on the part of consumers... Continue Reading
Aug21
When It Comes To Communicating With Patients Sometimes It Helps To Go Back To The Future
I’ve never had a study rock my world and change my perceptions as much as this one.  As I reported earlier this year, an analysis funded by the United Kingdom’s Economic and Social Research Council (UKESRC) found that many online... Continue Reading
Aug16
AstraZeneca Employee Edits Wikipedia Entry & Violates Promotional Regulations
An interesting post on the blog Pharmalot illustrates some of the dangers of social media for pharmaceutical companies.  Ed Silverman, author of the blog, cited a report from the Times of London focusing on an edit an AstraZeneca employee made... Continue Reading
Aug14
Depression Education, Cause Alliances & Social Media Communications -- Part V
This article is part of a six-part series focusing on the Wyeth-sponsored non-profit coalition Depression Is Real.  To learn more about this series, please click here.... Continue Reading
Aug10
Johnson & Johnson Provides More Info On Red Cross Flap -- Via Its Blog
Yesterday, I wrote a lengthy post focusing on how I thought Johnson & Johnson could use its corporate blog to provide more context about why it decided to sue the Red Cross. Last night, J&J decided to pick up the... Continue Reading
Aug 9
As Observers Criticize Johnson & Johnson For Suing The Red Cross, Corporate Blog Could Play Valuable Role
Today, bloggers and newspapers around the world are reporting that Johnson & Johnson has sued the Red Cross over the use of its trademark – the red cross.  According to a J&J statement: “After more than a century of strong... Continue Reading
Aug 7
Depression Education, Cause Alliances & Social Media Communications -- Part IV
This article is part of a six-part series focusing on the Wyeth-sponsored non-profit coalition Depression Is Real.  To learn more about this series, please click here.... Continue Reading
Aug 2
4 Reasons Why The News Corp Dow Jones Merger May Be Good For Communications Pros
The barbarians are at the gate!  That seems to be the overriding consensus as people around the world lament Rupert Murdoch’s purchase of the Wall Street Journal.  Many people, including some members of the Bancroft family, expect Murdoch to meddle... Continue Reading

« July 2007 | Main | September 2007 »

Advertise



Watch Dr. Lamm VigRX Plus Review


Related Resources

  • Vigaplus - ED treatment. Boost your desire and sex drive!
  • CaliPlus - Leading male enhancement supplement for harder, firmer, and long lasting erections!

recent comments

sponsored ads



subscribe

Current News

blogroll


 


Know More Media - Health Care / Pharmaceutical / Fitness

we support unitus

PRWeb

Influencer