“According to the Journal: “When it comes to generating goodwill between a company, its customers and prospects -- the very essence of public relations -- it's a buyer's market for small businesses. . . Much as the Web has enabled entrepreneurs to sell products independent of bricks-and-mortar retailers and their limited shelf space, so too is it letting them engage the public without the mainstream press or the spinners who court it.”
Steve Rubel of Micro Persuasion is cited in the article as a leading representative of a new breed of public relations specialists that are gearing up to help companies – large and small – take advantage of the brand building potential of the Internet.
