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Jun26
The Battle Over Online Content

Earlier this month, the blogosphere – and to a lesser extent the Twittersphere –duel.jpg was blazing with news that the Associated Press was pressing bloggers to take down content it felt was in violation of copyright law.  Not only were bloggers annoyed that the Associated Press made this request, but they contended that AP routinely cribbed content from bloggers, but failed to credit them for their work.

The Associated Press soon backed down, but the AP-blogosphere flap is only a taste of what some are saying will be a war between producers of user-generated content and the mainstream media.  According to BusinessWeek:

“The dustup between the AP and bloggers was just an early skirmish in what's likely to become a protracted war over how and where media content is published online. On one side are bloggers and other Web sites eager to ensure continued access to information. On the other are media companies intent on controlling or cashing in on the dissemination of their stories, videos, and other digital media.”

Although the latest skirmish has received a lot of attention, the content wars have been going on for a long time – but in a more subdued form.  Currently, bloggers, online video users and companies like Google are winning.  However, faced with declining ad revenues media companies are actively looking for ways to make money on online content people are used to getting for free.

The battle over content coupled with efforts to begin charging Internet users by the megabyte may transform the Internet in profound ways depending on how these trends play out.  Will we continue to see information exchanged freely and people using the Internet whenever and however they want?  The answer to that question will be determined by all those who have heavily invested in the status quo.  Because they will do anything to ensure the online party continues, I’m not sure if things will change that dramatically.  However, I could be wrong.

 

Jun24
On Alli & Social Media Marketing: It’s About Efficacy & Side Effects Stupid!
Much has been made lately about the poor sales of GlaxoSmithKline’s over the counter (OTC) weight loss medication Alli.  The company famously relaunched a low-dose OTC version of its prescription medication Xenical with a snazzy advertising campaign and a branded... Continue Reading
Jun19
Introducing The Life Sciences Profiles Of Color Project
Last year, I wrote a blog post regarding Nobel Prize winner James Watson’s remarks about the intelligence of people of African descent.  Overall, I didn’t expect the post to generate a great deal of attention, as I wrote it in... Continue Reading
Jun11
PR Agencies: Please Read This Post About Blogger Relations It’s Very On-Point
Recently, because my blog has been listed on a few lists compiled by public relations professionals, I’ve been getting lots and lots of pitches about various health-related products, services and issues.  I’d say that 99% of them are not relevant... Continue Reading
Jun10
Kaiser Partnership Gives Microsoft A Leg Up In PHR Wars
Response From Microsoft Added, Please See BelowFor the moment, Microsoft may have the edge in the personal health record (PHR) wars.  Yesterday, the company announced that it has initiated a partnership with managed care company Kaiser Permanente.  Kaiser will link... Continue Reading
Jun 5
Metered Pricing Could Worsen Plight Of Internet Have-Nots
Believers in the ability of the Internet to improve the health of people from all socioeconomic backgrounds have reason to worry.  This week Time Warner announced that it would start offering metered plans designed to charge higher prices for individuals... Continue Reading
Jun 3
New Studies From PatientsLikeMe Showcase Power Of Health Social Networks
I’m back from my time off and have been slowly catching up with non-urgent e-mail and news.  One item caught my eye from the e-patients blog focusing on two new studies produced by the social network PatientsLikeMe. This site differs... Continue Reading

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