Recently, I have been increasingly focusing on how health organizations can use the reams of information available to them via social networks, blogs and other social technologies for business critical purposes. While the concept of mining online data is well established, many are still having trouble linking this information to business processes. Specifically, there is a lot of room for improvement in how this data is being used by the health industry to:
-Help executives answer questions that impact business over the long term
-Predict outcomes -- especially as they relate to marketing communications initiatives
I believe that successfully utilizing social media data requires one to visualize information in order to quickly identify trends and highlight insights.
Fortunately, there are many tools available for executives seeking to visualize data. One that I have been using recently is Many Eyes. One can map qualitative and quantitative data to identify overall social media trends in real time.
Given that the Health 2.0 conference is currently underway, I decided to cull content from a number of blog posts about the event and analyze them in order to get a better sense of what people are saying about it. Using Many Eyes, I put together a word tree that associates key words and phrases with the term "health 2.0."
The word tree I developed appears below. I'll be discussing information optimization more in the months to come.