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Oct23
Making Sense Of Social Media Data: Visualization Is Key

Recently, I have been increasingly focusing on how health organizations can use the reams of information available to them via social networks, blogs and other social technologies for business critical purposes.  While the concept of mining online data is well established, many are still having trouble linking this information to business processes.  Specifically, there is a lot of room for improvement in how this data is being used by the health industry to:

-Help executives answer questions that impact business over the long term

-Accelerate decision-making

-Predict outcomes -- especially as they relate to marketing communications initiatives

I believe that successfully utilizing social media data requires one to visualize information  in order to quickly identify trends and highlight insights.

Fortunately, there are many tools available for executives seeking to visualize data.  One that I have been using recently is Many Eyes.  One can map qualitative and quantitative data to identify overall social media trends in real time.

Given that the Health 2.0 conference is currently underway, I decided to cull content from a number of blog posts about the event and analyze them in order to get a better sense of what people are saying about it.  Using Many Eyes, I put together a word tree that associates key words and phrases with the term "health 2.0." 

The word tree I developed appears below.  I'll be discussing information optimization more in the months to come.

 

 

 

Oct21
Understanding How Minorities Use Online Video & Social Networks
A few weeks ago, I had the pleasure and honor of participating in a Webinar conducted by the folks at the US department of Health and Human Services (AIDS.gov) on how minority populations are using various interactive and social technologies. ... Continue Reading
Oct16
Blogging No Longer Niche
Today eMarketer reported on new data from Technorati suggesting that “the lines between blogging and the mainstream media have disappeared.”  That’s just one of the juicy bits of data highlighted in an eMarketer article that hit my e-mail box today... Continue Reading
Oct14
Consumers Say No Thanks To Metered Internet
In June, I wrote a post focusing on how Internet service providers are looking at ways to curb the use of high-bandwidth Web technology such as online video via metered pricing.  I suggested that “the advent of the metered Internet... Continue Reading
Oct10
Shire Warning Letter Is About Content, Not Context
Over the past few days, much digital ink has been spilled over the warning letter Shire recently received for a promotional video that was uploaded to YouTube.  According to Pharmaceutical Executive and other sources, FDA told Shire that the company... Continue Reading

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