HealthCareVox: Marketing Communications Archives

Marketing Communications Archives

May 8	Online Communication: CDC & FDA Make Great Strides, But More Is Needed Fard Johnmar May 8, 2007 Know More: Marketing Communications 2.0, Marketing Communications This year, the Centers for Disease Control (CDC) and the Food and Drug Administration (FDA) unveiled new and improved Websites designed to help consumers easily locate reliable health information. The CDC’s Website has a range of new features, including regularly... Continue Reading Posted at 10:13 AM \| Permalink \| Comments
Jan 4	Three Questions I’d Like To Answer In 2007 Re: The "Marketing" Of Healthcare Fard Johnmar January 4, 2007 Happy New Year everyone! I hope that your holiday season was restful and fun. Over the past week I’ve been catching up on the news and I’ve noticed that there are always lots of predictions about what issues will be... Continue Reading Posted at 9:40 AM \| Permalink \| Comments
Nov24	Using Cartoons To Communicate About Healthcare Fard Johnmar November 24, 2006 Marketers are always looking for new ways to educate consumers about healthcare products, services and issues. One successful tactic is developing educational cartoons. Putting information in visual form is a great way to engage audiences and ignite conversations. Following are... Continue Reading Posted at 11:52 AM \| Permalink \| Comments
Nov22	FDA & Pharma Industry Hatch Deal To Streamline Review Of DTC Advertising Fard Johnmar November 22, 2006 Yesterday, the Wall Street Journal reported that the FDA and the pharmaceutical/biotech industries have hatched a deal to streamline review of direct-to-consumer (DTC) advertising. Under the proposal, the FDA would ask drug firms to contribute between $40,000 and $50,000 to... Continue Reading Posted at 8:22 AM \| Permalink \| Comments
Nov 9	Are Drug Firms Wasting Their Money On DTC Advertising? Fard Johnmar November 9, 2006 Last July, CommonHealth released an intriguing study focusing on direct-to-consumer advertising (DTC). According to a company press release, the research “challenges many of the assumptions of both academic and policy critics of DTC.”According to CommonHealth, some of the main criticisms... Continue Reading Posted at 11:07 AM \| Permalink \| Comments
Nov 2	Phreesia's President & CEO Responds To Waiting Room Marketing Post Fard Johnmar November 2, 2006 Earlier this week, I posted an article focusing on how pharmaceutical companies are marketing to patients in the waiting room. In my post I highlighted the efforts of several companies, including Phreesia, which develops WebPads that patients fill out and... Continue Reading Posted at 9:56 AM \| Permalink \| Comments
	Satisfy Your Craving For Social Media Knowledge Targeting A Captive Audience: Marketing To Patients In The Waiting Room Online Depression Searches Spike; Website Highlights Online Pharma Ads Pharmaceutical Marketing: Media, Critics Honing In On Pharma-Advocacy Organization Alliances Sermo, Inc Physician Social Network Illustrates Best & Worst Of "The Wisdom Of Crowds" Pharmaceutical Marketing: DTC Ad Spending Up Chasing Spinach: Law Firm Leverages Social Media To Attract Clients Pharmaceutical Marketing: Two Drug Industry Veterans Debate The Issues As Spinach Recall Widens, Experts Ask Natural Selection Foods To Develop A Blog; Is This The Right Strategy? New Journals Highlighting Negative Study Results Briefly Noted: The Politics Of Disclosure; The Off-Label Promotion Debate; The Art & Science Of Evidence-Based Medicine Pharmaceutical Marketing: In A World Of Me-Too Drugs How Do Companies Differentiate Their Products? Internet Pharmaceutical Marketing: cDetailing, Behavioral Marketing and Health Search Engines Pharmaceutical Marketing: Posts & News Of Note Examining The Social Media Press Release -- Part III: How Could The Healthcare Industry Use It? Examining The Social Media Press Release -- Part II: Paradigm Shift Or Incremental Change? Examining The Social Media Press Release -- Part I: Is It Ready For Prime Time? Nicholas Lemann: Bloggers Get Off Your High Horse; You Are Not Journalists JupiterKagan Incident Revisited Pharmaceutical Public Relations Redux Quigley Corporation Vlog No Bellwether For Big Pharma Entry Into Vlogosphere Off-Label Conversation: Education Or Criminal Act? JupiterKagan Changes Its Stripes Pharmaceutical Marketing: Drug Companies Embracing Podcasting Summer 2006 Edition Of Envisioning Published The JupiterKagan Corporate Blogging Survey: Four Lessons I Learned From This Incident Guest Post -- Social Marketing: You Think You Know What It Means? Think Again. Blogs and Corporate Communications: What Big Pharma Can Learn From GM Corporate Blogging and JupiterResearch: Survey Raises More Questions Than It Answers On Ethics, Transparency and Healthcare Public Relations Pharmaceutical Marketing = Pharmaceutical Public Relations Healthcare Communications OR Social Marketing? Pharmaceutical Marketing Series Part III Healthcare and Blogs Interview Series Part III: Robb Hecht Healthcare and Blogs Interview Series Part II: Hsien-Hsien Lei, PhD Healthcare and Blogs Interview Series Part I: John Cass Pharmaceutical Marketing Series Part II The Current State Of Podcasting In Healthcare Google Trends: Measuring the Impact of Healthcare Communications Pharmaceutical Marketing Series Part I

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