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Aug31
JupiterKagan Hits A Snag Over A Name
A few weeks ago, JupiterKagan ignited quite a bit of a blog storm about a study it conducted focusing on the use of blogging technology by corporations.  Now the firm has raised the ire of a different group of bloggers over a new service it is offering.

Eager to tap into the growing interest in social media, the firm announced recently that is starting a "social marketing" service that will "provide marketers and site owners with recommendations on how to profit from the use of consumer generated content, blogs, podcasts, and other emerging media tools."

Sounds like a great idea.  The problem is that the term social marketing is already taken.  It's a decades-old practice that, until recently, has had little to do with blogs, podcasts, Video sharing Websites and other "Web 2.0" communications vehicles.
 
In a guest post published on this blog a few weeks ago, Nedra Kline Weinreich explained why. 

Weinreich thinks that JupiterKagan should use a different term to define its practice to eliminate confusion.  I agree.

Click here to read about what Weinreich is asking JupiterKagan to do.  Carol Kirshner weighs in here.

[Update: JupiterKagan responds.  Today, David Schatsky said:  "If we find over time that the term loses its relevance in our industry we'll revisit it. We have renamed coverage areas in the past. But for now, and with no disrepect to those who have worked at the other social marketing for years, whose efforts I applaud, I think the name for our coverage area is appropriate in our context and will stick with it."]
Aug30
The Pfizer Medical Humanities Initiative: Using Social Media Effectively & Successfully
After conducting research and speaking with people in the healthcare industry about social media I have come to recognize that one of the major barriers to the increased uptake of these technologies is fear.  People are afraid that if they... Continue Reading
Aug29
Briefly Noted: The Politics Of Disclosure; The Off-Label Promotion Debate; The Art & Science Of Evidence-Based Medicine
The Politics Of Disclosure: In recent weeks, there has been a great deal of conversation about the need for drug firms and academic researchers to disclose their ties to the pharmaceutical industry.  For example, supporters of full disclosure argue that... Continue Reading
Aug24
Pharmaceutical Marketing: In A World Of Me-Too Drugs How Do Companies Differentiate Their Products?
Yesterday, the Food and Drug Administration (FDA) announced that it would not hold an advisory board meeting focusing on Wyeth’s new antidepressant, desvenlafaxine, which some have dubbed “son of Effexor.”  The agency came to this decision after reviewing clinical data... Continue Reading
Aug18
Harris Interactive: Number of Cyberchondriacs Increases
Polling firm Harris Interactive has released the latest edition of an ongoing poll measuring the number of people who turn to the Internet for healthcare-related information.  Last year, the company reported that 117 million Americans searched online for health content. ... Continue Reading
Aug16
Internet Pharmaceutical Marketing: cDetailing, Behavioral Marketing and Health Search Engines
Yesterday, eMarketer released a report looking at how pharmaceutical companies are leveraging the Internet to deliver highly-targeted marketing campaigns to patients.  The company projects that pharma’s Internet marketing spend will increase by 25% this year to $780 million.  (Please note:... Continue Reading
Aug15
Pharmaceutical Marketing: Posts & News Of Note
Over the past few days, a few bloggers have developed very enjoyable posts on the subject of pharmaceutical marketing.  Following is a sampling of my favorites with a bit of shameless self-promotion thrown in. WLF Challenges FDA Warning Letters; Fair... Continue Reading
Aug 9
Healthline & Healia Respond To AOL’s Release Of Users’ Private Search Data
An article in today’s New York Times reveals that AOL voluntarily released data from more than 650,000 Americans to aid a study being conducted by a group of researchers.  While AOL did not provide the names of people conducting... Continue Reading
Aug 7
Examining The Social Media Press Release -- Part III: How Could The Healthcare Industry Use It?
This article is third in a three-part series focusing on SHIFT Communications’ introduction of the social media press release. In part one, I focused on my experiences with the template and speculated about what will be required to make it... Continue Reading
Aug 4
Examining The Social Media Press Release -- Part II: Paradigm Shift Or Incremental Change?
This article is second in a three-part series focusing on SHIFT Communications' introduction of the social media press release. In part one, I focused on my experiences with the template and speculated about what will be required to make it... Continue Reading
Aug 3
Examining The Social Media Press Release -- Part I: Is It Ready For Prime Time?
This article is first in a three-part series focusing on SHIFT Communications' introduction of the social media press release. See below to read this entry.... Continue Reading
Aug 2
Nicholas Lemann: Bloggers Get Off Your High Horse; You Are Not Journalists
Nicholas Lemann, dean of the Columbia School of Journalism, published a lengthy essay in this week’s edition of the New Yorker examining the role of bloggers vs. journalists. He argues that:  - Bloggers produce little original content. “Is the Internet... Continue Reading

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