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Feb24
Key Headline From Waggener Edstrom Webinar: Pharma Working With FDA On Social Media Marketing Guidance

I spent some time this morning attending a very interesting Webinar produced bywebinar.jpg communications shop Waggener Edstrom focusing on digital health communications. The Webinar featured several public health and pharma executives highlighting government and industry initiatives in the social media arena.

My ears really perked up when Sanofi Aventis’ Mark Gaydos mentioned that his firm, along with four other companies, are currently working with the FDA to develop guidance on how the drug industry should market using social technologies.  Gaydos was careful to mention that the drug firms are developing guidance not regulations.  

This was interesting news.  I noticed that some following the meeting on Twitter wished that folks from DDMAC were no the panel.  I'm sure we all would have loved to pepper agency representatives with lots of questions.  

Waggner Edstrom also published a white paper on digital health communications that you can download by clicking here.  I’d like to thank the agency for citing and drawing from “Connecting Patents, Overcoming Uncertainty,” the white paper my firm (Envision Solutions) TNS Cymfony and law firm Seyfarth Shaw developed focusing on regulatory sensitive pharma social media marketing communications.

Feb19
The Twitter Tsunami Hits The Health Care Industry
Historically, the health care industry has been slow to embrace social technology.  However, it seems that Twitter, the fast-growing microblogging platform, is an exception to this rule.  Over the past few months, hospitals, consultants, managed care companies and even (gasp)... Continue Reading
Feb11
Event Could Provide Interesting Insights About FDA Regulation Of Digital Media Marketing
Yesterday, at the ePharma Summit, I spoke on a panel with Marc Monseau of Johnson & Johnson and Fabio Gratton of Ignite Health about how drug firms can develop policies and procedures for their social media marketing efforts.  It was... Continue Reading
Feb 4
New Data Provides Important Details About Online Habits Of Key Audiences
Recently, the Pew Internet & American Life Project, Razorfish and Ipsos published new data that sheds additional light on the online habits of moms, older Americans and Hispanics.  Please see the images below for highlights of the new data.             Source:... Continue Reading

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