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Jun30
Corporate Blogging and JupiterResearch: Survey Raises More Questions Than It Answers
On Monday, June 26, JupiterResearch distributed a press release on corporate blogging that was widely reported throughout the blogosphere.  In the press release, the firm revealed the following:

- “35 percent of large companies plan to institute corporate Weblogs this year”

- “Nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006”  

The Problem

The problem with this report is that it is confusing.  Is it true that we’ll start seeing corporate blogs pop out of the woodwork in 2006?   We are currently six months into the year.  Where are all of the corporate blogs?  One skeptical blogger, Toby Bloomberg of Diva Marketing Blog, had this to say about the report:

“Something seems off to me.  According the Fortune 500 Business Blogging Wiki (written by Chris Andersen of Wired and Ross Mayfield of Socialtext) . . . as of April 18, 2006, 29 (5.8%) of Fortune 500 companies had a blog. If JupiterResearch’s analysis is correct and “nearly 70% of all site operators will have implemented corporate blogs by the end of 2006″ a lot of Fortune 500s (not to mention other large companies) are . . .  going to be pretty busy building blogs during the next six [months].”
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Jun29
Chatting About The Healthcare Blogosphere With Amy Tenderich
Amy Tenderich, author of DiabetesMine chats with me about the healthcare blogosphere.  Thanks for the opportunity to share my thoughts with you Amy!For those of you coming to the site for the first time, please have a look around.  If... Continue Reading
Jun28
On Ethics, Transparency and Healthcare Public Relations
Recently, I have been having an ongoing public conversation with John Mack, author of the Pharma Marketing Blog, on the issue of healthcare public relations.  In his latest post he makes a number of points, including:  -Non-branded healthcare public relations... Continue Reading
Jun26
Pharmaceutical Marketing = Pharmaceutical Public Relations
John Mack posted an article on his blog, Pharma Marketing Blog, today that raises some interesting questions about the role of public relations in pharmaceutical marketing.  In his post he says: “Public Relations (PR) is not just for managing a... Continue Reading
Jun21
Healthcare Communications OR Social Marketing?
Craig Lefebvre addresses the confusion many may have about the differences between social marketing and healthcare communications in this insightful post. ... Continue Reading
Jun19
Pharmaceutical Marketing Series Part III
Following is the third and final installment in my ongoing series on pharmaceutical marketing. In part one, I focused on the history of pharmaceutical marketing until 1997. In part two, I wrote about the evolution of pharmaceutical advertising from 1997... Continue Reading
Jun15
Webby Awards: "Seeing" Cardiovascular Disease; Optimizing Online Health Search
The Webstar-studded Webby Awards took place earlier this week (on June 12).  Along with a special appearance and performance by Prince, two innovators in Internet health content and online search were awarded prizes this year.  They were:-Anatomical Travelouge: The InVision... Continue Reading
Jun14
Healthcare and Blogs Interview Series Part III: Robb Hecht
Over the past two weeks, I have been publishing a series of interviews with expert bloggers and communications experts about the impact of blogs on healthcare.  Following is the third and final interview in this series with Robb Hecht.  My... Continue Reading
Net Neutrality: The Debate Continues
The Wall Street Journal published a big article (subscription required) today on "Net Neutrality" and the battle between Internet companies and telecoms over a Web toll (See: "Not So Neutral," p. B1).  I wrote about this issue a few months... Continue Reading
Jun12
Yes, Humans Are Still Important: A Lesson On The Dangers Of Google
I’ve spent a lot of time on this blog analyzing the benefits and drawbacks of Internet search and applying it to healthcare communications.  I’m a big fan of these technologies and think they have a lot of potential to help... Continue Reading
Jun10
Most Popular Posts Category Added
I've added a"most popular posts" category to the blog.  By clicking on this category link (at the right), you can view the articles that have received the most visits from HealthCareVox's readers.  (Or, click here to view the articles.) ... Continue Reading
Jun 9
Healthcare and Blogs Interview Series Part II: Hsien-Hsien Lei, PhD
Over the next few days I will be publishing several interviews I recently conducted with expert bloggers and communications experts about the impact of blogs on healthcare.  My second interview is with Hsien-Hsien Lei, PhD.  Dr. Lei writes a number... Continue Reading
Jun 8
Healthcare and Blogs Interview Series Part I: John Cass
Over the next few days I will be publishing several interviews I recently conducted with expert bloggers and communications experts about the impact of blogs on healthcare.  My first interview is with John Cass, director of blogging strategies for Backbone... Continue Reading

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