HealthCareVox: July 2007 Archives

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Jul31	Depression Education, Cause Alliances & Social Media Communications -- Part III Fard Johnmar July 31, 2007 Know More: Corporate Alliances, Depression and Bipolar Support Alliance, Non-Profit Collaboration This article is part of a six-part series focusing on the Wyeth-sponsored non-profit coalition Depression Is Real. To learn more about this series, please click here. Continue Reading Posted at 8:56 AM \| Permalink \| Comments
Jul26	Depression Education, Cause Alliances & Social Media Communications -- Part II Fard Johnmar July 26, 2007 This article is part of a six-part series focusing on the Wyeth-sponsored non-profit coalition Depression Is Real. To learn more about this series, please click here.... Continue Reading Posted at 12:59 PM \| Permalink \| Comments
Jul24	Depression Education, Cause Alliances & Social Media Communications -- Part I Fard Johnmar July 24, 2007 This article is part of a six-part series focusing on the Wyeth-sponsored non-profit coalition Depression Is Real. To learn more about this series, please click here.... Continue Reading Posted at 1:18 PM \| Permalink \| Comments
Jul19	Wyeth: People Are Debating Lybrel Online, Care To Join The Conversation? Fard Johnmar July 19, 2007 This month, Wyeth’s new birth control pill Lybrel will be hitting pharmacy shelves. The product, which was approved by the Food and Drug Administration (FDA) in May, is being touted as the first medication that will eliminate a woman’s monthly... Continue Reading Posted at 10:16 AM \| Permalink \| Comments
Jul17	Scared Straight: Anti-Smoking Ads Pack Punch; Drive Down Smoking Rates In NYC Fard Johnmar July 17, 2007 For those involved in health communications campaigns, it’s an common question: “Should I resort to scare tactics?” I’ve lost count of the number of times I’ve been in brainstorming sessions where I’ve argued with my colleagues about the merits of... Continue Reading Posted at 9:56 AM \| Permalink \| Comments
Jul13	New Series: Depression Education, Cause Alliances & Social Media Communications Fard Johnmar July 13, 2007 Last April, I received a very interesting e-mail from the public relations firm Porter Novelli. The agency was writing on behalf of a group of seven non-profit organizations who had joined together to help educate the public about depression. Each... Continue Reading Posted at 11:07 AM \| Permalink \| Comments
Jul11	Healthcare Communications: Are We Ready To Give Patients The Info They REALLY Want? Fard Johnmar July 11, 2007 Over the past few days, I’ve been having a number of conversations about social media communications strategy with various executives within the healthcare industry. One of the points I’ve been making is that when we think about communicating with patients... Continue Reading Posted at 12:40 PM \| Permalink \| Comments
Jul 3	Tracking Adverse Event “Signals” With Databases & Social Media Fard Johnmar July 3, 2007 This morning an interesting story appeared in the Wall Street Journal (subscription required) focusing on how databases and powerful software are enabling researchers to identify “signals” regarding the side effects of prescription medications. According to the article, Ralph Edwards, director... Continue Reading Posted at 10:49 AM \| Permalink \| Comments

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