« December 2008 | Main | February 2009 »

Jan30
Learn The Art Of Communicating With People Using Social Networks For Health & Wellness

As previously discussed on this blog, yesterday my firm Envision Solutions learn.jpgreleased an extensive report and produced an in-depth Webinar focusing on health social network communications.  The session and report (Achieving Openness: The Art Of Listening, Learning & Communicating With People Using Social Networks For Health & Wellness ) are now available for download.

This extensive (60 + page) free publication features:

-- Information about four major communications strategies health
organizations are currently using to engage with social networkers.

-- New data that will help health industry executives predict the impact
of two-way dialogue with social network users.

I want to take a moment to thank Inspire, CDC, TNS Media Intelligence Cymfony, Sermo, PatientsLikeMe and Ignite Health for participating in the Webinar and providing commentary for the report.  To listen to the Webinar and download the publication, please click here.

Image Source: The New York Times 

Jan22
Physician Social Networks Popular, But Questions Linger About The Impact Of Online Communities On Prescribing Patterns
Earlier this week, Manhattan Research published an interesting study looking at how many physicians are using online social networks like Sermo and Medscape’s Physician Connect.  According to the research firm’s press release about the study “60% of physicians [are] already... Continue Reading
Jan16
Why Measuring Social Media Is So Tough
The latest edition of my firm’s e-newsletter, Envisioning, features an article focusing on social media measurement and addressees the question of whether it is a fool’s errand. Although some have argued that it is impossible to measure the impact of... Continue Reading
Jan13
Vaccine Advocates Have A Celebrity, Now They Need An Online Army
Over the past few months, we have seen evidence that failing to vaccinate children causes significant public health problems.  (See my essay, published on Envisioning 2.0, about this topic).  Yet, despite the fact that scientific evidence has failed to find... Continue Reading
Jan 8
Join Me For A Special Webinar On Communicating With People Using Social Networks For Health
Late last year, BusinessWeek published a major article focusing on how social networks are helping patients partner with health professionals more effectively.  It outlined how sites like PatientsLikeMe are improving medical care and accelerating research.  Other Web properties, such as... Continue Reading
Jan 6
Pharmalot No More
Over the past two years, I’ve had the pleasure of reading Pharmalot, a blog developed by (now) former Newark Star Ledger staffer Ed Silverman.  Silverman was a social media pioneer, as he was one of the first journalists to take... Continue Reading

« December 2008 | Main | February 2009 »

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