Public Relations Archives

Oct19
Pharmaceutical Marketing: Media, Critics Honing In On Pharma-Advocacy Organization Alliances
Over the past decade or so, pharmaceutical companies have worked with advocacy organizations and medical societies on a range of projects designed to raise awareness of illness and educate physicians on issues relating to products they manufacture.  These “cause alliances”...
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Sep 7
Issues In PR: Accreditation, Ethics & Why Journalists Hate PR Pros
There’s been a lot of conversation going on lately about public relations (PR).  Many PR people are lamenting the sorry state of the profession and focusing on what can be done to improve it.  See below for a rundown of... Continue Reading
Aug15
Pharmaceutical Marketing: Posts & News Of Note
Over the past few days, a few bloggers have developed very enjoyable posts on the subject of pharmaceutical marketing.  Following is a sampling of my favorites with a bit of shameless self-promotion thrown in. WLF Challenges FDA Warning Letters; Fair... Continue Reading
Aug 7
Examining The Social Media Press Release -- Part III: How Could The Healthcare Industry Use It?
This article is third in a three-part series focusing on SHIFT Communications’ introduction of the social media press release. In part one, I focused on my experiences with the template and speculated about what will be required to make it... Continue Reading
Aug 4
Examining The Social Media Press Release -- Part II: Paradigm Shift Or Incremental Change?
This article is second in a three-part series focusing on SHIFT Communications' introduction of the social media press release. In part one, I focused on my experiences with the template and speculated about what will be required to make it... Continue Reading
Aug 3
Examining The Social Media Press Release -- Part I: Is It Ready For Prime Time?
This article is first in a three-part series focusing on SHIFT Communications' introduction of the social media press release. See below to read this entry.... Continue Reading
 


Pharmaceutical Public Relations Redux
On Ethics, Transparency and Healthcare Public Relations
Pharmaceutical Marketing = Pharmaceutical Public Relations
Healthcare and Blogs Interview Series Part III: Robb Hecht
Merck’s Woes: How Will This Impact Pharmaceutical Communications?

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