HealthCareVox: Public Relations Archives

Public Relations Archives

Oct19	Pharmaceutical Marketing: Media, Critics Honing In On Pharma-Advocacy Organization Alliances Fard Johnmar October 19, 2006 Know More: Health Policy, Marketing Communications, Pharmaceutical Industry, Public Relations 2.0, Marketing Communications Over the past decade or so, pharmaceutical companies have worked with advocacy organizations and medical societies on a range of projects designed to raise awareness of illness and educate physicians on issues relating to products they manufacture. These “cause alliances”... Continue Reading Posted at 12:43 PM \| Permalink \| Comments
Sep 7	Issues In PR: Accreditation, Ethics & Why Journalists Hate PR Pros Fard Johnmar September 7, 2006 There’s been a lot of conversation going on lately about public relations (PR). Many PR people are lamenting the sorry state of the profession and focusing on what can be done to improve it. See below for a rundown of... Continue Reading Posted at 8:33 AM \| Permalink \| Comments
Aug15	Pharmaceutical Marketing: Posts & News Of Note Fard Johnmar August 15, 2006 Over the past few days, a few bloggers have developed very enjoyable posts on the subject of pharmaceutical marketing. Following is a sampling of my favorites with a bit of shameless self-promotion thrown in. WLF Challenges FDA Warning Letters; Fair... Continue Reading Posted at 9:47 AM \| Permalink \| Comments
Aug 7	Examining The Social Media Press Release -- Part III: How Could The Healthcare Industry Use It? Fard Johnmar August 7, 2006 This article is third in a three-part series focusing on SHIFT Communications’ introduction of the social media press release. In part one, I focused on my experiences with the template and speculated about what will be required to make it... Continue Reading Posted at 9:00 AM \| Permalink \| Comments
Aug 4	Examining The Social Media Press Release -- Part II: Paradigm Shift Or Incremental Change? Fard Johnmar August 4, 2006 This article is second in a three-part series focusing on SHIFT Communications' introduction of the social media press release. In part one, I focused on my experiences with the template and speculated about what will be required to make it... Continue Reading Posted at 12:30 AM \| Permalink \| Comments
Aug 3	Examining The Social Media Press Release -- Part I: Is It Ready For Prime Time? Fard Johnmar August 3, 2006 This article is first in a three-part series focusing on SHIFT Communications' introduction of the social media press release. See below to read this entry.... Continue Reading Posted at 3:02 PM \| Permalink \| Comments
	Pharmaceutical Public Relations Redux On Ethics, Transparency and Healthcare Public Relations Pharmaceutical Marketing = Pharmaceutical Public Relations Healthcare and Blogs Interview Series Part III: Robb Hecht Merck’s Woes: How Will This Impact Pharmaceutical Communications?

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