HealthCareVox: Pharmaceutical Industry Archives

Pharmaceutical Industry Archives

Jan10	Lilly Takes Its Zyprexa PR Offensive To The Web Fard Johnmar January 10, 2007 Know More: Pharmaceutical Industry 2.0, Pharmaceutical Industry In recent weeks, Eli Lilly and Company has been rocked by allegations that it engaged in off-label marketing and hid information about potentially deadly side effects associated with its blockbuster antipsychotic medication Zyprexa. Last month, the New York Times published... Posted at 9:35 AM \| Permalink \| Comments
Nov22	FDA & Pharma Industry Hatch Deal To Streamline Review Of DTC Advertising Fard Johnmar November 22, 2006 Yesterday, the Wall Street Journal reported that the FDA and the pharmaceutical/biotech industries have hatched a deal to streamline review of direct-to-consumer (DTC) advertising. Under the proposal, the FDA would ask drug firms to contribute between $40,000 and $50,000 to... Continue Reading Posted at 8:22 AM \| Permalink \| Comments
Nov 9	Are Drug Firms Wasting Their Money On DTC Advertising? Fard Johnmar November 9, 2006 Last July, CommonHealth released an intriguing study focusing on direct-to-consumer advertising (DTC). According to a company press release, the research “challenges many of the assumptions of both academic and policy critics of DTC.”According to CommonHealth, some of the main criticisms... Continue Reading Posted at 11:07 AM \| Permalink \| Comments
Nov 2	Phreesia's President & CEO Responds To Waiting Room Marketing Post Fard Johnmar November 2, 2006 Earlier this week, I posted an article focusing on how pharmaceutical companies are marketing to patients in the waiting room. In my post I highlighted the efforts of several companies, including Phreesia, which develops WebPads that patients fill out and... Continue Reading Posted at 9:56 AM \| Permalink \| Comments
Oct30	Targeting A Captive Audience: Marketing To Patients In The Waiting Room Fard Johnmar October 30, 2006 UPDATE: See this post for Phreesia's response to the controversey surrounding its service. An interesting article published late last week on the Hastings Center blog Bioethics Forum focuses on how pharmaceutical companies are marketing to patients in the waiting room.... Continue Reading Posted at 7:38 AM \| Permalink \| Comments
Oct23	Online Depression Searches Spike; Website Highlights Online Pharma Ads Fard Johnmar October 23, 2006 As reported previously, on this blog, the pace of pharmaceutical advertising has increased this year, partly because of robust marketing efforts for sleep medications like Ambien and Lunesta. However, according to an article published today by eMarketer, while ads for... Continue Reading Posted at 8:40 AM \| Permalink \| Comments
	Pharmaceutical Marketing: Media, Critics Honing In On Pharma-Advocacy Organization Alliances Pharmaceutical Marketing: DTC Ad Spending Up Pharmaceutical Marketing: Two Drug Industry Veterans Debate The Issues Briefly Noted: The Politics Of Disclosure; The Off-Label Promotion Debate; The Art & Science Of Evidence-Based Medicine Pharmaceutical Marketing: In A World Of Me-Too Drugs How Do Companies Differentiate Their Products? Internet Pharmaceutical Marketing: cDetailing, Behavioral Marketing and Health Search Engines Pharmaceutical Marketing: Posts & News Of Note Off-Label Conversation: Education Or Criminal Act? Blogs and Corporate Communications: What Big Pharma Can Learn From GM On Ethics, Transparency and Healthcare Public Relations Pharmaceutical Marketing = Pharmaceutical Public Relations Pharmaceutical Marketing Series Part III Pharmaceutical Marketing Series Part II Pharmaceutical Marketing Series Part I Briefly Noted . . . Briefly Noted . . . Merck’s Woes: How Will This Impact Pharmaceutical Communications? Cross Post Time: On Race and Medicine Why Genzyme Should Start A Blog Analysis: Pfizer Slapped With RICO Lawsuit Government Taps Docs To Tout Diuretics Big Issues Management Moment: 130 Reports Of Suicidality In A Single Month For Eli Lilly's Strattera Greed or Economics? -- You Be The Judge

Pharmaceutical Industry Archives

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