Steve Rubel Of Micropersuasion To Appear Here

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Feb27

February 27, 2006

Know More: Marketing Communications 2.0, Marketing Communications

I will be interviewing Steve Rubel PR guru and author of the well-regarded blog Micropersuasion on Thursday, March 2. I'm going to be talking to Steve for about 30 minutes about the implications of blogging for healthcare media, patients, physicians ad others. I'll be posting excerpts from the interview on this space shortly thereafter.

I'll also publish the questions I'm going to be asking Steve before the interview. If there is anything anyone thinks I should ask him on the subject of healthcare blogging, please let me know.

Check out the full list of people interviewing Steve on Thursday by clicking here.

related entries

Online Communication: CDC & FDA Make Great Strides, But More Is Needed May 8, 2007
Three Questions I’d Like To Answer In 2007 Re: The "Marketing" Of Healthcare Jan 4, 2007
Using Cartoons To Communicate About Healthcare Nov 24, 2006
FDA & Pharma Industry Hatch Deal To Streamline Review Of DTC Advertising Nov 22, 2006
Are Drug Firms Wasting Their Money On DTC Advertising? Nov 9, 2006

3 Comments/Trackbacks

Congratulations, Fard!

Posted by: Easton Ellsworth | March 1, 2006 7:44 PM | Permalink to Comment

After Steve, you should also consider interviewing Tony Russo, CEO of pharma industry ad firm Euro RSCG Life PR. He said back in May 9, 2005, agreeing with Richard Edelman, that "Companies should take blogs seriously."

http://prmachine.blogspot.com/2005/05/euro-rscg-life-pri2i-interview.html

Posted by: Robb Hecht | March 18, 2006 7:07 AM | Permalink to Comment

Robb:

Thanks for the great suggestion. I've read your interview with Tony and thought he made some great points about the impact of blogs on pharmaceutical companies. I'll contact him and request an interview.

Best,

Fard

Posted by: Fard Johnmar | March 20, 2006 8:32 AM | Permalink to Comment

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