« Pew Report Reveals Clues About US Health-Focused Bloggers | Main | JupiterKagan Changes Its Stripes »

Jul20
Pharmaceutical Marketing: Drug Companies Embracing Podcasting
Fard Johnmar July 20, 2006
Know More: Marketing Communications, Technology and Healthcare 2.0, Marketing Communications
Pharmaceutical companies famously "fear the blogosphere" but are less wary of podcasting.  This is because podcasts provide drug firms with a level of control that is difficult to attain with a blog.  Following are two of the companies that are currently producing podcasts for medical education and disease state awareness purposes:

- Eli Lilly and Company:  The company is producing a series of podcasts on pancreatic cancer (available on iTunes).  The company makes pancreatic cancer therapy Gemzar.

- Gilead: The company is sponsoring a series of video podcasts on HIV education called "Live With It." 

For more on podcasting in healthcare, please see this post.

[Via MedAdNews]

0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Pew Report Reveals Clues About US Health-Focused Bloggers | Main | JupiterKagan Changes Its Stripes »

Advertise



Watch the Digital Health Revolution


Related Resources

Advertise Here

recent comments

    sponsored ads



    topics

    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Press Releases

    resources

    Bookmark this Page
    Write for us
    About us
    Team
    Contact
    Subscribe
    Advertise
    Network Map
    Privacy
    Disclaimer

    Support This Blog

    archives

    blogroll


    My site was nominated for Best Business Blog!
    My site was nominated for Best Business Blog!

    I'm a C-list Blogebrity

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Health Care / Pharmaceutical / Fitness

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed

    we support unitus

    Unitus - Global Microfinance Accelerator

    PRWeb

    Influencer

    Influencer: The Power to Change Anything


    HealthCareVox is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb