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Jul20
Pharmaceutical Marketing: Drug Companies Embracing Podcasting
Pharmaceutical companies famously "fear the blogosphere" but are less wary of podcasting.  This is because podcasts provide drug firms with a level of control that is difficult to attain with a blog.  Following are two of the companies that are currently producing podcasts for medical education and disease state awareness purposes:

- Eli Lilly and Company:  The company is producing a series of podcasts on pancreatic cancer (available on iTunes).  The company makes pancreatic cancer therapy Gemzar.

- Gilead: The company is sponsoring a series of video podcasts on HIV education called "Live With It.

For more on podcasting in healthcare, please see this post.

[Via MedAdNews]

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