Pharmaceutical companies famously "fear the blogosphere" but are less wary of podcasting. This is because podcasts provide drug firms with a level of control that is difficult to attain with a blog. Following are two of the companies that are currently producing podcasts for medical education and disease state awareness purposes:
- Eli Lilly and Company: The company is producing a series of podcasts on pancreatic cancer (available on iTunes). The company makes pancreatic cancer therapy Gemzar.
- Gilead: The company is sponsoring a series of video podcasts on HIV education called "Live With It."
For more on podcasting in healthcare, please see this post.
[Via MedAdNews]
- Eli Lilly and Company: The company is producing a series of podcasts on pancreatic cancer (available on iTunes). The company makes pancreatic cancer therapy Gemzar.
- Gilead: The company is sponsoring a series of video podcasts on HIV education called "Live With It."
For more on podcasting in healthcare, please see this post.
[Via MedAdNews]
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