I suggested that one way forward is to shift from a "command and control" communications strategy to what I call "engage and encourage." Engagement means working aggressively with influential developers of social media so they can help spread the word about healthcare products, services and issues. Encouragement is collaborating with those creating "consumer-generated content" and developing "sponsored" social media to help enrich and expand dialogue about healthcare-related topics.
I have a lot more to say about how to communicate effectively about healthcare in a social media world. In fact, I had so many ideas about this new strategy that I decided to develop and publish an e-book on the subject. Readers of this free resource, "From Command & Control To Engage & Encourage," will learn:
- Why traditional command and control communications strategies are slowly becoming less relevant
- How to engage creators of social media appropriately and encourage them to communicate your messages accurately
- How to develop social media and retain ownership over your content
This e-book is available at my firm's (Envision Solutions) Web site. Click here to download it.
Please feel free to pass this e-book on to anyone you feel will find it useful. (Please help the ideas in this e-book spread. Click here to learn how.)
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