Healthcare communications and marketing news and information

As reported previously, on this blog, the pace of pharmaceutical advertising has increased this year, partly because of robust marketing efforts for sleep medications like Ambien and Lunesta. 

However, according to an article published today by eMarketer, while ads for sleep medications are dominating the airwaves and print publications, people are looking for information about a very different illness.  eMarketer cites data published by Hitwise, an online search research company, that indicates people were looking online for information about depression rather than insomnia earlier this year. (See table below.)




Keep Up With Pharma's Online Advertising Efforts

With pharmaceutical companies devoting more efforts toward reaching potential customers online, it pays to have an understanding of the types of marketing campaigns they are running.  One valuable Website, adverlicio.us features a very nice directory of advertisements pharmaceutical companies are running online. (Please note: Because the site has been undergoing some technical difficulties of late, it may be periodically unavailable.)