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Feb 1
Find Out What Bloggers Really Think

I just stumbled upon an interesting blog search engine that could be of some (albeit limited) use to communications pros and others.  Opinmind is a new service that tracks 5.5 million blogs.  Its most interesting feature is that it conducts a keyword analysis of blogs to determine what bloggers think about different subjects. 

Admittedly, this search engine is very unscientific.  In addition, after perusing Opinmind's statistics, it is clear that a human touch is needed to interpret them.  However,  if it improves, it may provide some valuable anecdotal information about what bloggers think about different subjects.  I conducted a few searches to test the service and this is what I learned about a limited number of bloggers' opinions.

The Pharmaceutical Industry: 21% positive, 79% negative (10 results) 

The FDA: 43% positive, 57% negative (27 results) 

Pfizer: 65% positive, 35% negative (17 results) 

 


2 Comments/Trackbacks




Fard - it's a great concept but it seems like they're tracking a very small number of blogs and thus I question the validity of even the sensitivities. Might be a good partner for a Technorati or Google Blogs, blog search engines that have the data.

Toby:

Thanks for your comment. I agree that the tool is of limited usefulness right now. However, I also think that over time (if it improves) it could be a quick way to get a snapshot of bloggers' opinions.

Best,

Fard

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