
An Overview Of The Issues
“The foundation says its diverse funding base shields it from undue drug-company influence, and the industry executives on its board didn’t participate in discussions of the drug-switching issue. Foundation leaders note that the state bills would generally require doctor permission for several kinds of switches, including when a patient goes from a generic to a brand. . . . “These are people’s lives that we’re talking about – nothing about stock options and stock value and how this would affect [companies’] bottom line. That would be insulting to us to have discussions like that,” says Sindi Rosales, the head of a foundation affiliate in Texas, one of the states that weighed legislation this year.”
Therein lies the rub. Pharmaceutical companies have a vested interest – for business and ethical reasons – in developing relationships with non-profit organizations active in disease states their medications are designed to treat. The fact remains that few advocacy organizations are in the position to educate the public and help patients without industry support. However, increasingly critics and the public are asking tough questions about whether drug firm-non-profit cause alliances are good for medicine and the public.
In 1987, Eli Lilly and Company introduced the anti-depressant Prozac, a development which would have a far-reaching impact on the treatment and perceptions of mental illness. According to the Observer, “many people feel they owe their lives to Prozac,” which has been prescribed to more than 50 million people worldwide.
In order to educate the public about depression – especially new scientific information about its biological basis – Eli Lilly partnered with major patient advocacy organizations like the National Mental Health Association (NMHA). These groups, which are dedicated to destigmatizing depression, were delighted to have a powerful ally like the pharmaceutical industry that could help them achieve their mission.
However, over the years, criticism of the drug industry and its non-profit allies steadily increased. For example, in 2006, the New Scientist published an article “Swallowing the Best Advice?,” in which it analyzed industry support of groups working in areas identified by the journal PLoS Medicine as “susceptible to disease mongering.” PLoS defines disease mongering as the “selling of sickness that widens the boundaries of illness and grows the markets for those who sell and deliver treatments.” The journal suggested that drug firms are sponsoring educational campaigns that are inappropriately expanding treatment of a variety of mental health conditions, including bipolar disorder and ADHD.
What Do Non-Profits & The Pharma Industry Have To Say?
Drug firms are well aware of charges that their grants compromise the independence of the non-profit organizations they support. However, they (and the non-profits they fund) argue that the policies and procedures they have developed ensure that their cause alliances are truly independent and credible. You’ll hear more about this in the next edition of this series featuring commentary from Gwen Fisher of Wyeth Pharmaceuticals.

» New Series: Depression Education, Cause Alliances & Social Media Communications from HealthCareVox
Last April, I received a very interesting e-mail from the public relations firm Porter Novelli. The agency was writing on behalf of a group of seven non-profit organizations who had joined together to help educate the public about depression.&nbs... [Read More]
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