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Oct23
Jim Edwards Dishes On Pharma Marketing, Peter Rost & BrandWeek

Earlier this year, I had an extensive and interesting conversation with Jimedwards.jpeg Edwards, formerly of Brandweek for my WebTV show, The Digital Health Revolution (DHR).  He spoke with me before he left the publication and his blog BrandWeekNRX to begin the Knight-Bagehot Fellowship at the Columbia School of Journalism.  

In this installment of DHR, Edwards dishes about pharmaceutical marketing, social media and Big Pharma, why he started BrandWeekNRX and the furor surrounding Dr. Peter Rost’s selection as the new author of his blog.  Click here to view this interview.

 


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