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Dec13
Making Sure The Health 2.0 “Movement” Really Matters

Recently, the physician technology publication MD Net Guide published the latest edition of my bi-monthly column, “Social Media Notebook.”  For this edition, IMDNG_Image.png decided to relay my observations about the growing Health 2.0 "movement."  One of the major themes coming out of the conference was that some wanted Health 2.0 companies to think about ways they could have a major impact on the health system’s many woes.  I agree.  

In my essay, I noted: “Competition is good and necessary, but Health 2.0 companies should be looking for ways to enter into mutually beneficial partnerships when possible. In addition, while there is a great debate about the future of the US health system, there has been very little conversation about how innovative entrepreneurs can inject themselves into the policymaking process. Marty Tenenbaum, creator of CommerceNet, has suggested that businesses in the Health 2.0 space come together to form a network that would achieve some of these goals.”

To read my essay, please click here.  As usual, I’d love to hear what you think.

 


3 Comments/Trackbacks




I love the phrase "Health 2.0". I hope that companies can work together as you suggest.

I agree that before health 2.0 is going to make a big splash, the community must pull its resources together and fill in the gaps of this highly informative but fragmented market. Health 2.0 may not be able to solve problems in our healthcare such as the number of uninsured, but it can and will affect other aspects of healthcare such as inefficiency and high drug costs.

As Scott Shreeve’s put it, “Health 2.0 will be a major player here to create a much more inclusive “system” (in quotes because we really don’t have a system but a bunch of uncoordinated stops along the way). Health 2.0 engages people who have been disenfranchised (patients), disconnected (providers/patients), and discombobulated (payers/regulators). It is all about information, all about sharing, and all about connecting.”

He went on to explain how health 2.0 could affect high drug costs saying, “Health 2.0 will help streamline the approval process, the clinical trials process, and the self reporting process. Also, evidence based medicine can be more quickly and widely applied through the dissemination of information that Health 2.0 can quickly achieve through blogs, wikis, email blasts, and other forms of electronic informational blitzkrieg. Drugs do cost alot of money to create, but there are efficiencies in multiple areas that can be gained through the smart application of Health 2.0 technology.”

Regardless of the verbage, it is all about choice and efficiency at the end of the day.

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