Earlier today, my friend Amy Tenderich published a fascinating interview with Don Jones, Qualcomm’s vice president of Business Development. During their conversation, Jones focused on how wireless technologies will aid disease prevention and diagnosis. All this was interesting, but I was most fascinated by his discussion of Qualcomm’s research into how wireless phones can help diabetes patients. He said:
“We've done a ton of research -- focus groups around the country on storyboards to prototypes -- to understand how wireless connectivity be used to change people’s lives in a way that they think is valuable.
For diabetes, research suggests that an integrated meter in a phone is far more appealing to Type 2’s than Type 1’s -- because the Type 2's test less often, and don’t always carry their meter. With the phone, they'd always have it on-hand. They're also more interested in the coaching and convenience of the services.”
Very interesting stuff and a must-read for anyone interested in how mobile will influence health today and tomorrow.