Forrester’s Jeremiah Owyang posted a note recently about Universal Mccann’s global data on social technology usage patterns (i.e., blogging, social networking, etc.). This is a very interesting study that provides some context on how the United States stacks up with the rest of world.
As for the study methodology, the company says its "surveys have been scripted and hosted on Universal McCann’s in-house online research
system, Intuition. All surveys are self completion and the data
collected is entirely quantitative. Every market is representative
of the 16-54 Active Internet Universe. In this Wave 17,000
internet users in 29 countries were interviewed. To be included
you need to be using the internet everyday or every other day."
Click the image below to view the full presentation. Not into Slideshare? Click here to download a PDF of the presentation.
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