A few weeks ago, I had the pleasure and honor of participating in a Webinar conducted by the folks at the US department of Health and Human Services (AIDS.gov) on how minority populations are using various interactive and social technologies. I was reminded of that Webinar (and wished I had this data in my back pocket) when I recently across research conducted by Synovate last summer on how minorities are using video sharing Websites and social networks. There are some interesting differences in usage patterns within these populations. According to Synovate:
“Though approximately one in four Hispanics, African-Americans and general market consumers have visited YouTube.com in the past six months, African-American and Hispanic males ages 18-34 were more likely to have visited YouTube than their female counterparts.”
In addition: “Hispanic females were significantly less likely than Hispanic males to have visited social networking websites recently, with 18% of women and 27% of men claiming to have visited them. This is in sharp contrast to African-American and general market men and women who were equally as likely to have visited MySpace or Facebook.”
This data further confirms what I’ve been saying for a little while now: the digital divide is about income rather than race. For more on this topic, please see this AIDs.gov blog post.