Late last year, BusinessWeek published a major article focusing on how social
networks are helping patients partner with health professionals more effectively. It outlined how sites like PatientsLikeMe are improving medical care and accelerating research. Other Web properties, such as Sermo and the drug safety online community iGuard, have been receiving significant attention as well.
As these social networks have grown in popularity, corporations, non-profit groups and government agencies in the health industry have begun to use them to communicate with and educate their customers and other stakeholders. Despite this, the knowledge gained by these organizations has not yet been organized and shared with a wide audience.
This is why I am pleased to announce that I will be hosting a Webinar, Achieving Openness: Communicating With People Using Social Networks For Health & Wellness, on January 29 from 1:00 p.m. to 2:15 p.m. (Eastern). During this event, I will introduce a new report from my firm Envision Solutions designed to help health organizations communicate effectively with social networkers. The publication, which will be released on the day of the Webinar, features:
• Information about four major communications strategies health organizations are currently using to engage with social networkers
• Commentary from social networking experts from the Centers for Disease Control and Prevention, TNS Media Intelligence/Cymfony, PatientsLikeMe, Sermo and others
• New data that will help you predict the impact of two-way dialogue with social network users
The Webinar will also feature a panel discussion and Q&A with six social networking experts:
• Gina Ashe, Sermo
• Erin Edgerton, Centers for Disease Control and Prevention
• Fabio Gratton, Ignite Health
• Benjamin Heywood, PatientsLikeMe
• Brian Loew, Inspire
• Jim Nail, TNS Media Intelligence/Cymfony
I hope many of you (and your colleagues) will be able to join me for this special event. Please click here to register.
P.S.: Please spread the word!
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