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« As Observers Criticize Johnson & Johnson For Suing The Red Cross, Corporate Blog Could Play Valuable Role | Main | Depression Education, Cause Alliances & Social Media Communications -- Part V »

Aug10
Johnson & Johnson Provides More Info On Red Cross Flap -- Via Its Blog

Yesterday, I wrote a lengthy postknight%20on%20horse.jpg focusing on how I thought Johnson & Johnson could use its corporate blog to provide more context about why it decided to sue the Red Cross.

Last night, J&J decided to pick up the gauntlet thrown down by me and a few other bloggers and posted more information about why it made this move on its corporate blog, JNJ BTW.  Ray Jordan, another member of J&J’s corporate communications team wrote the post, as Marc Monseau is currently on vacation. 

It also appears that J&J has been communicating with bloggers about the suit. 

Great job adding meat to those potatoes J&J.  This, my friends is what corporate blogging should be all about. Reading the tea leaves, responding quickly and having the courage to grapple with the tough issues of the day.


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« As Observers Criticize Johnson & Johnson For Suing The Red Cross, Corporate Blog Could Play Valuable Role | Main | Depression Education, Cause Alliances & Social Media Communications -- Part V »

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