Healthcare communications and marketing news and information

A brief, but significant blog post today.  New data from Yankelovich indicates that the black-white digital divide has narrowed significantly.  Better yet, it has closed.  According to the study:

-68% of African Americans report they are online – compared with 71% of all Americans

-90% of black teens use the Internet

There are still some differences in online access among African Americans by region.  The study indicates that blacks living in the south are least likely to be online.  Only 63% of this group has Internet access.

Get more information about this groundbreaking study here.

Source: Ignite Health Blog