On Monday, June 26, JupiterResearch distributed a press release on corporate blogging that was widely reported throughout the blogosphere. In the press release, the firm revealed the following:
- “35 percent of large companies plan to institute corporate Weblogs this year”
- “Nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006”
The Problem
The problem with this report is that it is confusing. Is it true that we’ll start seeing corporate blogs pop out of the woodwork in 2006? We are currently six months into the year. Where are all of the corporate blogs? One skeptical blogger, Toby Bloomberg of Diva Marketing Blog, had this to say about the report:
“Something seems off to me. According the Fortune 500 Business Blogging Wiki (written by Chris Andersen of Wired and Ross Mayfield of Socialtext) . . . as of April 18, 2006, 29 (5.8%) of Fortune 500 companies had a blog. If JupiterResearch’s analysis is correct and “nearly 70% of all site operators will have implemented corporate blogs by the end of 2006″ a lot of Fortune 500s (not to mention other large companies) are . . . going to be pretty busy building blogs during the next six [months].”
- “35 percent of large companies plan to institute corporate Weblogs this year”
- “Nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006”
The Problem
The problem with this report is that it is confusing. Is it true that we’ll start seeing corporate blogs pop out of the woodwork in 2006? We are currently six months into the year. Where are all of the corporate blogs? One skeptical blogger, Toby Bloomberg of Diva Marketing Blog, had this to say about the report:
“Something seems off to me. According the Fortune 500 Business Blogging Wiki (written by Chris Andersen of Wired and Ross Mayfield of Socialtext) . . . as of April 18, 2006, 29 (5.8%) of Fortune 500 companies had a blog. If JupiterResearch’s analysis is correct and “nearly 70% of all site operators will have implemented corporate blogs by the end of 2006″ a lot of Fortune 500s (not to mention other large companies) are . . . going to be pretty busy building blogs during the next six [months].”