Last summer, an article appeared in my firm Envision Solutions’ quarterly newsletter focusing on pharma’s image problem. One key feature of the article was an online poll of 20 communicators, industry executives and others. These individuals suggested that drug companies should begin proactively communicating to the public in order to change public perceptions of the industry. What should pharma firms communicate? They said:
- Put a human face on the industry by telling the personal stories of pharma company employees
- Reassure the public on drug safety
- Place drug pricing into context
- Communicate efforts to balance profit and human need
For a while, it appeared that the industry was not doing much to proactively communicate with the public. Today, that appears to be changing.
- Put a human face on the industry by telling the personal stories of pharma company employees
- Reassure the public on drug safety
- Place drug pricing into context
- Communicate efforts to balance profit and human need
For a while, it appeared that the industry was not doing much to proactively communicate with the public. Today, that appears to be changing.