This morning, I came across a tweet by Jonathan Richman, who writes the blog Dose of Digital, focusing on "10 digital marketing ideas pharmaceutical companies will never try (but should).” Richman said that he created the list because he has...
Healthcare communications and marketing news and information |
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Jun 4
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May12
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Thanks to Silja Choquet (whydotpharma on Twitter), I learned about a post on Sally Church’s blog, Pharma Strategy Blog, focusing on social media “experts” who are providing incoherent or inappropriate advice to pharmaceutical companies about social media marketing strategy. ...
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Jan30
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Bob Coffield, a lawyer and blogger practicing in West Virginia, and I have been having an interesting conversation about transparency in healthcare. He turned me on to a recent post from Running A Hospital, which is written by hospital CEO...
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Jan22
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Last week I participated in an interview with Nicholas Genes, MD, PhD, founder of the popular blog carnival Grand Rounds. Genes has been a major force in medical blogging for many years now and asked me whether more physicians will...
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Jan17
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As readers of this blog are aware, I’m always on the lookout for examples of how healthcare companies are utilizing technology to communicate with their stakeholders. Recently, I learned about a Website developed by Cephalon, a biopharmaceutical company that develops...
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Jan12
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Earlier this week, Eric Mattson (who writes several blogs, including Marketing Blurb here on the Know More Media network) and Dr. Nora Ganim Barnes of the University of Massachusetts Dartmouth, released details of a fascinating study focusing on business adoption...
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A Conversation With Sermo, Inc. CEO Daniel Palestrant, MD
Satisfy Your Craving For Social Media Knowledge Sermo, Inc Physician Social Network Illustrates Best & Worst Of "The Wisdom Of Crowds" Social Media News Nuggets Social Media & Healthcare Communications: Government Gets Into The Act Social Media Marketing At Work: GourmetStation’s Get Out Of The Dog House Video Campaign Social Media & Healthcare Communications: New Resource Provides Guidance On The Engage & Encourage Strategy The Pfizer Medical Humanities Initiative: Using Social Media Effectively & Successfully Examining The Social Media Press Release -- Part III: How Could The Healthcare Industry Use It? Examining The Social Media Press Release -- Part II: Paradigm Shift Or Incremental Change? Examining The Social Media Press Release -- Part I: Is It Ready For Prime Time? |
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