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Public Relations Archives
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Oct19
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Over the past decade or so, pharmaceutical companies have worked with advocacy organizations and medical societies on a range of projects designed to raise awareness of illness and educate physicians on issues relating to products they manufacture. These “cause alliances”...
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Sep 7
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There’s been a lot of conversation going on lately about public relations (PR). Many PR people are lamenting the sorry state of the profession and focusing on what can be done to improve it. See below for a rundown of...
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Aug15
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Over the past few days, a few bloggers have developed very enjoyable posts on the subject of pharmaceutical marketing. Following is a sampling of my favorites with a bit of shameless self-promotion thrown in. WLF Challenges FDA Warning Letters; Fair...
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Aug 7
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This article is third in a three-part series focusing on SHIFT Communications’ introduction of the social media press release. In part one, I focused on my experiences with the template and speculated about what will be required to make it...
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Aug 4
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This article is second in a three-part series focusing on SHIFT Communications' introduction of the social media press release. In part one, I focused on my experiences with the template and speculated about what will be required to make it...
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Aug 3
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This article is first in a three-part series focusing on SHIFT Communications' introduction of the social media press release. See below to read this entry....
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Public Relations Archives
