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Marketing Communications Archives

Jul 9
Going for Broke With the Path of the Blue Eye
A few months ago, I mentioned an initiative that I've been working on that's been stretching me to the limit and beyond.  Today, I'm pleased to announce that the Path of the Blue Eye project has been officially launched....
Jun 4
A Counterproposal: Four Digital Activities Pharma Companies MUST Engage In Now Or Next Year
  This morning, I came across a tweet by Jonathan Richman, who writes the blog Dose of Digital, focusing on "10 digital marketing ideas pharmaceutical companies will never try (but should).”  Richman said that he created the list because he has... Continue Reading
Understanding the U.S. African Market
 Recently, the U.S. African Chamber of Commerce released an important and groundbreaking study examining the U.S. African population.  This group, which sees itself as distinctly African and different from the African American population represents $50 billion in largely untapped purchasing... Continue Reading
May 8
Online Communication: CDC & FDA Make Great Strides, But More Is Needed
This year, the Centers for Disease Control (CDC) and the Food and Drug Administration (FDA) unveiled new and improved Websites designed to help consumers easily locate reliable health information.  The CDC’s Website has a range of new features, including regularly... Continue Reading
Jan 4
Three Questions I’d Like To Answer In 2007 Re: The "Marketing" Of Healthcare
Happy New Year everyone!  I hope that your holiday season was restful and fun.  Over the past week I’ve been catching up on the news and I’ve noticed that there are always lots of predictions about what issues will be... Continue Reading
Using Cartoons To Communicate About Healthcare
Marketers are always looking for new ways to educate consumers about healthcare products, services and issues.  One successful tactic is developing educational cartoons.  Putting information in visual form is a great way to engage audiences and ignite conversations.  Following are... Continue Reading

FDA & Pharma Industry Hatch Deal To Streamline Review Of DTC Advertising
Are Drug Firms Wasting Their Money On DTC Advertising?
Phreesia's President & CEO Responds To Waiting Room Marketing Post
Satisfy Your Craving For Social Media Knowledge
Targeting A Captive Audience: Marketing To Patients In The Waiting Room
Online Depression Searches Spike; Website Highlights Online Pharma Ads
Pharmaceutical Marketing: Media, Critics Honing In On Pharma-Advocacy Organization Alliances
Sermo, Inc Physician Social Network Illustrates Best & Worst Of "The Wisdom Of Crowds"
Pharmaceutical Marketing: DTC Ad Spending Up
Chasing Spinach: Law Firm Leverages Social Media To Attract Clients
Pharmaceutical Marketing: Two Drug Industry Veterans Debate The Issues
As Spinach Recall Widens, Experts Ask Natural Selection Foods To Develop A Blog; Is This The Right Strategy?
New Journals Highlighting Negative Study Results
Briefly Noted: The Politics Of Disclosure; The Off-Label Promotion Debate; The Art & Science Of Evidence-Based Medicine
Pharmaceutical Marketing: In A World Of Me-Too Drugs How Do Companies Differentiate Their Products?
Internet Pharmaceutical Marketing: cDetailing, Behavioral Marketing and Health Search Engines
Pharmaceutical Marketing: Posts & News Of Note
Examining The Social Media Press Release -- Part III: How Could The Healthcare Industry Use It?
Examining The Social Media Press Release -- Part II: Paradigm Shift Or Incremental Change?
Examining The Social Media Press Release -- Part I: Is It Ready For Prime Time?
Nicholas Lemann: Bloggers Get Off Your High Horse; You Are Not Journalists
JupiterKagan Incident Revisited
Pharmaceutical Public Relations Redux
Quigley Corporation Vlog No Bellwether For Big Pharma Entry Into Vlogosphere
Off-Label Conversation: Education Or Criminal Act?
JupiterKagan Changes Its Stripes
Pharmaceutical Marketing: Drug Companies Embracing Podcasting
Summer 2006 Edition Of Envisioning Published
The JupiterKagan Corporate Blogging Survey: Four Lessons I Learned From This Incident
Guest Post -- Social Marketing: You Think You Know What It Means? Think Again.
Blogs and Corporate Communications: What Big Pharma Can Learn From GM
Corporate Blogging and JupiterResearch: Survey Raises More Questions Than It Answers
On Ethics, Transparency and Healthcare Public Relations
Pharmaceutical Marketing = Pharmaceutical Public Relations
Healthcare Communications OR Social Marketing?
Pharmaceutical Marketing Series Part III
Healthcare and Blogs Interview Series Part III: Robb Hecht
Healthcare and Blogs Interview Series Part II: Hsien-Hsien Lei, PhD
Healthcare and Blogs Interview Series Part I: John Cass
Pharmaceutical Marketing Series Part II

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