Readers of this blog know that I’m a big proponent of social media communications. I’m excited about its possibilities and believe it has the potential to improve customer service and reputations. I also think it can help individuals and companies shape conversations about issues important to them. Despite this, I’m going to say a few things that some may view as controversial or contradictory.
1. Social media communications is not for every company.
2. Refusing to engage in an online dialogue is no death sentence.
1. Social media communications is not for every company.
2. Refusing to engage in an online dialogue is no death sentence.